Brand Story
Soundy – "world's one and only popping hard candy"
Soundy is more than just a new candy—it represents a new category and a unique sensory language. Born from the fusion of "Sound" and "Candy," it not only delivers a captivating pop, delightful aroma, and striking design, but it also embodies a way of experiencing candy: not merely tasting, but truly hearing, feeling, and living it.
Moreover, the name pays a subtle tribute to the phrase "safe and sound," reinforcing that while Soundy is fun and innovative, it also offers a secure and comforting experience.
Convenient
Doesn't fall apart, spill, or make a mess.
A practical sweet break for any moment of the day.
Technological Marvel
Not a chemical trick, but a physical miracle.
Thanks to its technological innovation, it pops safely and stays delightful.
Universal Appeal
Made for everyone, from kids to grown ups.
A burst of fun for kids, a sprinkle of nostalgia for grown-ups, and a smile for all.
